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Thursday 19 April 2012

The allure of Mulberry

The manly accessories brand

Mulberry is the go-to brand these days for the London commuter; if you just look around the train compartment on any given weekday you're bound to catch a glimpse of at least 1 lady toting a Mulberry bag. Whether it's the Alexa (cross-body bag)or the Bayswater (shoulder bag), they're out there in their hundreds. And it's now high time that men cottoned on to the quality of Mulberry products at their achievable price tags, well it may make you hold off buying another bag for 3 years but still just about achievable.

Mulberry's appeal lies in the feel of the leather, no-one can deny the quality of the soft, buttery buffalo leather they use. The other part of the brand's popularity is the practicality of their products and the ease with which they'd slot into your life, from iPhone cases, to passport cover and briefcases that'll fit a Apple iMac.


Mulberry iPhone case Mulberry Passport cover Mulberry Brynmore Natural Leather Messenger Bag

Mulberry started out, humbly, in the rural county of Somerset (hence the tree logo) in 1971. The brand became popular for its quintessentially English style and personality, which drew inspiration from the country pursuits of hunting, shooting and fishing. Helped by the emergence of the 'It bag' in women's fashion, Mulberry became super popular over the last decade, thanks to designs like the Bayswater and the Alexa.

Mulberry may evoke traditional English styles but the brand is throughly contemporary. Their photography is cool, edgy and eye-catching; this season they went to Brighton with a bunch of oversized confectionary props for a unique take on a Spring/Summer campaign. Their website is also cool, with lots of fun functionality that they've also converted into to a iPhone and iPad app (they may well have an android app but I only have Apple products so wouldn't know, sorry!). I should apologise that once you've taken a look you'll soon be sucked into the Mulberry world, yes it's a little aspirational but it's unlikely you'll ever look back to other accessories brands.

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